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敢立潮頭,中海潤滑油努力掌控商業機會

2016/5/11 22:00:00??????點擊:

      蘭州中海編輯:潤滑油經營將繼續是非常有利可圖的。首先,在數量上會有一些放緩,但利潤持續增長;第二,企業后向一體化戰略可能不會贏得先機,因為這已經過時;第三,清楚了解OEM和終端客戶不斷變化的需求才是制勝的關鍵。企業必須接近終端客戶,并了解他們想要什么,而不僅僅是了解分銷商和潤滑油換油中心的需求。

  合成油是客戶普遍認可的一種價值主張。隨著合成油的廣泛應用,它不再是一個稀奇物品,而合成油市場也將進入競爭異常激烈的階段。在某些地區合成油很難賣得動,比如阿拉伯地區,由于惡劣的塵土飛揚的氣候,那里的司機必須經常更換機油。針對這類客戶,潤滑油經銷商必須與其密切互動溝通,讓他們意識到合成油的好處。成為一個綜合的潤滑油企業并不即意味著成功。在過去,這種綜合潤滑油公司如蘭州中海、??松梨诤脱┓瘕埗枷蚝笳?,他們擁有自己的基礎油煉廠,像蘭州中海潤滑油還擁有添加劑公司,同時,還有自己的加工廠和包裝廠。這些企業是唯一能夠接觸到高性能基礎油和添加劑成分的群體,此項技術優勢能夠幫助他們的企業和產品從市場中脫穎而出。

  對于基礎油和添加劑的商家,行業人士認為傳統市場留給他們的機會點不多。傳統市場已經給瓜分完畢?;A油和添加劑企業必須把目光投向新興市場,他們還要清楚了解自己的客戶——潤滑油生產商。這不僅僅是關于價格。價格很重要,但不要只是和客戶談價格,企業需要分析更深層次的問題,并考慮如何推動潤滑油生產商不斷前進。(編輯:www.qingqiye.cn)

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